by Javier Elorduy | Apr 16, 2026 | Artificial Intelligence, General
In the evolution of commercial strategy, we are experiencing a historic paradigm shift. For decades, marketing was based on segmentation: grouping customers into large blocks by age, location or income level. However, in today’s environment, artificial...
by Javier Elorduy | Apr 14, 2026 | Artificial Intelligence, General
In modern commercial strategy, we are witnessing a radical transformation: artificial intelligence has stopped being a passive query tool to become a proactive actor. Until recently, AI was limited to answering frequently asked questions in a chat. Today, the...
by Javier Elorduy | Apr 9, 2026 | Artificial Intelligence, General
In the current phase of massive artificial intelligence implementation, companies face a challenge that was not on the radar for many just two years ago: the energy cost of computing. As models become more ubiquitous in daily operations, the electricity bill for data...
by Javier Elorduy | Apr 7, 2026 | Artificial Intelligence, General
In the evolution of generative artificial intelligence applied to the business environment, we have moved past the stage of simple curiosity to enter the stage of operational precision. Most organizations have implemented Retrieval-Augmented Generation (RAG) systems...
by Javier Elorduy | Apr 2, 2026 | Artificial Intelligence, General
We have reached a turning point where the boundary between technical decisions and business decisions has completely dissolved. In the second half of this decade, artificial intelligence is no longer an isolated project of the IT department but the central nervous...
