Project Overview:
The AR Iberdrola app was developed for the Iberdrola Shareholders' Week 2017 as part of a dynamic initiative to engage participants and showcase the company’s offshore wind technology. Leveraging augmented reality (AR) and 360º videos, the app provided an immersive and interactive experience, allowing users to explore Iberdrola's offshore wind turbines in a unique and innovative way.

Key Features:

1. 3D Wind Turbine Model:

   • Users could visualize a detailed 3D model of an offshore wind turbine through image recognition on a Roll-Up banner displayed at the event.

   • The AR technology made it possible to emulate the experience of visiting Iberdrola’s installations in person.

2. Geolocated Augmented Reality:

   • Beyond the event space, the app enabled users to activate augmented reality animations across different locations in Bilbao.

   • By scanning specific points, participants could unlock interactive AR animations that transitioned into immersive 360º videos, offering a virtual tour of Iberdrola’s offshore wind farms.

3. Enhanced User Engagement:
   The app created an innovative and memorable way for attendees to engage with Iberdrola's renewable energy initiatives, making complex technology accessible and visually engaging.

Value Delivered:
The AR Iberdrola app successfully combined geolocated augmented reality, interactive 3D visuals, and virtual experiences to promote Iberdrola's offshore wind technology. By dynamically engaging shareholders and visitors, the app showcased Iberdrola’s leadership in innovation and renewable energy.

AR Iberdrola: Augmented Reality Experience for Shareholders' Week