Project Overview:
The SundanceTV app was developed to support the IV Santander International Film Week (September 11–16, 2020), offering a hybrid model of in-person and online experiences. In collaboration with AMC Networks, the platform provided exclusive access to premieres, documentaries, and director-led talks, delivering a premium cinematic experience directly to smart TVs and mobile devices.

Key Features:

On-Demand Exclusive Content:
A platform was enabled to host premieres of films, documentaries, and interactive sessions with directors. The content was available on-demand, giving participants the flexibility to enjoy the festival at their convenience.

Limited Access for VIP Users:
To ensure an exclusive experience, access was restricted to 500 registered users, who could enjoy all festival content "à la carte."

Hybrid Event Model:
By combining physical and digital access, the festival reached a broader audience while maintaining its premium, intimate atmosphere.

Smart TV and Mobile Compatibility:
The platform enabled seamless viewing on smart TVs and mobile devices, ensuring high-quality streaming and smooth navigation across screens.

Value Delivered:
The SundanceTV app transformed the traditional film festival experience, combining exclusivity, accessibility, and interactivity. It provided an innovative way for users to participate remotely, enjoy exclusive content, and connect with the event’s highlights from the comfort of their homes.

SundanceTV App: A Hybrid Film Festival Experience